With the rise of Youtube vlogging and the increase in the number of youtube influencers over the last few years, video marketing has shown that it is not a sudden arrival in any promotional strategy or plan. Companies now cannot just ignore the key benefits of video marketing, and business owners must include video marketing in their marketing strategy.
In various statistics, it was found that 81 percent of customers have bought a product or service after watching a video of that product or service. Also, there is a significant increase in the number of businesses that use videos in their marketing strategy or plan from 63 percent in 2016 to 81 percent in 2017. You can see the rate of increase in the use of video marketing strategy and therefore can’t avoid using videos for promoting your business.
If you are unsure or confused about which type of video would be most suitable for your business promotion, you must know that using promotion video would help you get the desired outcome.
Still, if you are not sure or don’t know why to use only promotion video content, this is the correct article for you.
Read further to know some amazing benefits of using promotional videos for your business.
- Improve Your SEO With Video
Youtube is now one of the most popular video marketing platforms that people now use to promote their business with the help of video content. The platform has several SEO features that you can use to optimize your content and make it search engine friendly.
You can easily create promo video and post it on Youtube with the proper title of the video content that should contain keywords and proper video description filled with keywords at proper places will help your content rank in search results which people search with keywords similar to your targeted keywords.
Also, you can add a call to action button or links, clicking on which people will get to know in detail about your business product or service, or can buy or book any particular product or service that you are promoting with the help of that video.
Not only that, by using Youtube’s embed function, you can simply add your promotional video to your website. Google considers websites that contain video in their website and rank it higher in comparison to websites without any video content. This is because videos provide a better user experience and increase user engagement for a long period of time.
Providing options to your users to share your video content helps your content to go viral and thus increases your product sales.
- Embrace the Power of Storytelling
In today’s world, people are very busy with their work and are less interested in reading different text and picture content. People are now more attracted to video content and are also using video content to communicate with their friends and loved ones instead of text.
By using promotional videos, you as a business owner are appealing to a viewer’s sense of sight and hearing.
Moreover, 80 percent of users remember a video they have watched within the last few weeks.
You can also use video to tell a story about your brand or business, how you started your business and what mission your business has and what problems of your target audience you will solve with the help of your products or services. With video, you can easily tell a story of your business or any story behind creating and launching a new product.
- Convey Complicated Messages More Easily
Imagine you have to write the steps on how to open and create a PowerPoint presentation in Microsoft PowerPoint. Seems easy, right?
No, if you have to take the effort of writing a set of long instructions and need to keep rechecking it over and over so that the reader is clear on what he or she needs to do to create a presentation. Still, you will find that a reader finds it difficult to understand the instructions that you have written.
Then you would think that creating a video on how to make a presentation might help the reader to understand the procedure better. And then finally, you create a promotional video with the help of a promotional video maker.
That’s the power of a product video. It not only holds the attention of your viewers but also helps them know your product and understand its features in a better way.
90% of viewers agree that watching product videos helps them to make buying decisions easily.
- Create Social Media and Website Content At Once
By making a single promotional video, you can use that video in multiple ways.
- You can post this promotional video on your social media pages.
- Can embed the video in your business website, which would increase your website rankings.
- Create use this video for advertisement purposes like for television commercials, online ads, and social media ads.
- Earn Trust With the Help of Video Testimonials
You will see many websites display written testimonials of their happy customers. Many consumers feel that written testimonials can be faked.
Therefore, it is suggested that using video testimonials would help you earn the customers’ trust, and your website visitors would get to know that the customer review is not fake.
Moreover, including video case studies in your promotional video that you would publish on different Video marketing platforms like Youtube or any other platform would help you boost your credibility. Your target audience and potential customers can see and hear from those people who have used your products or have availed of your services and have succeeded with your offerings.
Conclusion
So, these are the top benefits of using promotional videos for your business. Videos are a great way to communicate with your potential customers and give a human face to your brand. Therefore creating a promotion video would help your business to grow, earn more sales and revenue, and build trust among your potential customers.