Here are 7 advanced tips that you can get with the SEO services Sydney. The below given tips are the advanced rules which can help you to boost your SEO and your content, so read along…
Search engines also look at your URL to find out what your post is about, and it is one of the first things that will crawl on the page. You have a great opportunity to extend your URLs to every post you publish, as all posts live with a unique URL – so be sure to include one or two of your names in it.
- Meta Description
Your meta description is designed to provide search engines and readers with information about the content posted by your blog. That is, you must use your long-tail name to make Google and your audience clear in the content of your post.
At the same time, keep in mind that copies are more important than clicks because they satisfy the intentions of some readers – more importantly, the better.
- Configure mobile devices.
We learned earlier that many people use engines from their cell phones rather than computers.
So, how do you make your blog more portable friendly? Through responsive construction. Mobile responsive websites allow blog pages to have only one URL instead of two – one desktop and one mobile, respectively. This helps your SEO post because any incoming links back to your site will not be separated between different URLs.
As a result, you will incorporate the SEO power you get from these links, help Google easily identify the value of your post and rate it accordingly.
- Prepare a meta description.
In review, the meta description is the additional text from SERPs that let readers know what the link is about. The meta description gives researchers the information they need to determine if your content is what they want and ultimately help them decide whether to click on it or not.
The sheer length of this meta description is greater than it has ever been – now with 300 characters – suggesting that it seeks to give readers a greater understanding of what each outcome will mean.
Therefore, in addition to easy reading (compulsory and compliant), your meta description should include the keyword of the long tail you are trying to edit.
- Trim the title tags.
Title tags can help organize your blog content, but if you overuse them, they can be harmful. If you have too many similar tags, you may be penalized by search engines for having duplicate content.
Think of it this way, when you create a title tag (easy if you’re a HubSpot user, as shown here), and create a new site page where the content of those title tags will appear. If you use too many identical tags for the same content, search engines seem to show content over and over again throughout your website. For example, title tags such as “blogging,” “blog,” and “blog posts” are so similar that they can be used in the same post.
If you’re worried that your current blog post has too many similar tags, take the time to clean them up. Choose about 15-25 topic tags that you think are important to your blog and are not very similar. Then only mark your post with those keywords. That way, you won’t have to worry about duplicate content.
Here at HubSpot, we use the Search Insights Report to map specific ideas of keywords driven by MSV on a quarterly content heading. This process helps us identify a few posts with a set number of articles throughout the year in a systematic way of SEO and content building.
- Enter easy-to-use URL structures.
Before publishing your blog post, check its URL structure. Is it long, filled with stop-words, or is it not related to the post title? If so, you may want to rewrite it before it comes live.
The URL structure of your web pages (which are different from the specific URLs of your post) should make it easier for your visitors to understand the structure of your website and the content they will see. Search engines love web page URLs that make it easier for them and website visitors to understand the content of the page.
In this way, URL format serves as a system for classifying readers, letting them know where they are on the website and how they can access new pages of the site. Search engines appreciate this, as it makes it easy for them to pinpoint exactly what type of search engines they will find in various parts of your blog or website.
- Link to related blog posts.
You may have heard that backlinks affect how high your blog site can rank in the SERP, and that is true – backlinks show how reliable your site is depending on how many other sites link back to your site. But backlinks are not the end-all-all link building. Linking and returning your blog posts can have a positive impact on how your blog post is calculated, too.
Internal links will not only help keep visitors to your website but also open up some of your relevant and authoritative search engines.
For example, if your blog is about fashion, you can include fabrics as a theme. Adding a hyperlink from a blog post about cotton posts about the proper way to blend fabrics can help both of those posts become more visible to readers searching for these keywords. SEO services Sydney will help you for understanding this point.
Search engines will also have a single point of entry for cotton-related posts when you link to posts about mixing fabrics. This means a post about cotton fabric, and any updates you make to it will be known immediately by the helpers. It can see an increase in SERP as a result.