There are thousands of print shops out there: so how do you set yours apart from the crowd and ensure that you’ll get more business? From the importance of direct advertising to how you talk to customers and complete orders, every part of your business can be optimized to ensure you succeed.
These are the top ways to help your print shop get more orders.
Reimagine How You Advertise
Advertising is vital for any business, but it’s especially important for a print shop that’s trying to get its name out there. When you’re starting out, it’s vital that you advertise in inexpensive yet targeted ways. A great way to do that is through social media. If you create a post on Tik Tok, Twitter, or Instagram, you can advertise your business for less than $50 for 2,000 to 10,000 impressions and expect to have your company set in front of people who would already have an interest in it.
Offer Better Customer Service
Customer service is vital for turning customers into repeats and helping new customers trust you. Answer all questions and concerns quickly, thoroughly, and respectfully. Complete orders in a timely manner, and pay attention to any questions your customers might have. Over time this will pay off with good reviews and high ratings. Make sure to include a request for a review in all completed orders.
Rework How You Organize Orders
If your company doesn’t use print shop software: you’re going to fall behind. Running a print shop has a lot of figurative and literal moving parts that will add up over time, so make sure you’re using the best tools with them. A good shop software will be able to keep track of orders, help you set the designs up, and will make shipping and printing addresses easier. Of course, there’s no software that will automate the entire creation of orders, but good software will make processing so much easier.
Offer Design and Editing Services
Do more than just offering to print custom designs. Offer a design and editing service for a fee. You can even outsource this work and have an employee or freelancer fix and complete the designs, but offering it in any form is a great way to ensure that more customers will come to you. Make sure to have clear guidelines about what you will and won’t print to avoid any murky water when it comes to what designs might represent your company.
Work Directly With More Businesses
Working directly with large businesses is the dream. Not only does this give you a chance at more bulk orders, but it also means you can guarantee a more steady revenue. If you work with businesses, offer them a slight discount on bulk orders, this will make them want to come back to you time and time again: and it helps you since you won’t have to change out what’s being printed on every single shirt or print.
Every Print Shop Can Be Successful
Owning a print shop is one of the best ways to start a business where you’ll be able to be your own boss. Follow these tips, and you’ll be a surefire success.