What is SEO?
SEO or Search Engine Optimization increases the number of visitors to a website by ensuring top rank in the major search engines.
What are the benefits of International SEO?
International SEO will enable companies to expand their markets and take advantage of an area buzzing with potential customers, which can be done easier online compared to traditional methods. By using keywords that have been localized where your site is being hosted, you can increase visibility in that given region by enabling searchers from that country to find your website more easily. As a result, this positively affects your company’s bottom line as it makes it easier for them to gain new clients within their own country and abroad. This means they won’t have to pay extra for the traditional methods of advertising they would normally need to do.
What are the challenges involved in International SEO?
While International SEO is an extremely rewarding market, many challenges go along with it. For starters, there are more than 100 languages spoken across the globe by billions of people, which means you will have to find a way to translate your keywords into their language. You will also have to choose whether or not you want each new website you open up on a new web server or hosted within just one location. One last crucial factor is what search engines you target since some countries only use local search engines while others may prefer international ones such as Google or Bing. You may have to change your overall strategy depending on where you want to do business. Nationality of Customers: e.gPeople from the UK would use Google and Bing, not Yahoo or Baidu (China).
Benefits for small business
International SEO will enable companies to expand their markets and take advantage of an area buzzing with potential customers, which can be done easier online compared to traditional methods. By using keywords that have been localized where your site is being hosted, you can increase visibility in that given region by enabling searchers from that country to find your website more easily. As a result, this positively affects your company’s bottom line as it makes it easier for them to gain new clients within their own country and abroad. This means they won’t have to pay extra for the traditional methods of advertising they would normally need to do.
Challenges for small businesses:
While International SEO is an extremely rewarding market, many challenges go along with it. For starters, there are more than 100 languages spoken across the globe by billions of people, which means you will have to find a way to translate your keywords into their language. You will also have to choose whether or not you want each new website you open up on a new web server or hosted within just one location. One last crucial factor is what search engines you target since some countries only use local search engines while others may prefer international ones such as Google or Bing. You may have to change your overall strategy depending on where you want to do business.
